ABOUT
Aesthetic Fusion
This project is an exploration of design by the fusion of extracted and rationalized visual systems from works of successful artists. By systems I mean the properties of the relationships between different parts of the artwork that creates the aesthetic. The subject of this study is an art piece by Rosenquist called High Technology and Mysticism: A Meeting Point.
What I love about this art piece is its infinite back and forth movement from one world to another world, one story to another story. This artwork is a storyteller,but it tells the start, the middle and the end at the same time. It is like traveling between parallel universes. I tried to break this effect down to systems of scaling, proliferation, speeding, layering and grafting. These systems or qualities can be observed in other contemporary arts as well, such as works of Warhol or Yayo Kusama.
To study and rationalize these systems, I divided the artwork into 9 squares. In each square, I marked up the elements that were distinguishable to me. For example the parts of the horse’s face or the woman’s face, the texts, tags etc. And I compared them together based on each system. For instance, in the system of scaling, I compared the scale of the horse’s face versus the scale of the woman’s face. Meaning that if we consider the scale of the woman’s face is 1 then what would be the scale of the horse’s face and so on. Then each square is filled with 9 tiles that are assigned from a gradient based on the value of the elements in that tile. This technique is used to extract and visualize each system independently.
When I overlayed these studies and put them beside the artwork, I realized I made a graphic art that has a resemblance to the art piece although they are completely different in color,value, shape or line quality. Which is a testimony that I got something in this exploration despite its reductionism and personal or subjective choices.I took the produced graphic art and used it as my concept for the design of a museum. I tried to incorporate the same systems (scaling, proliferation, speeding, layering and grafting) in planning, section, interior and exterior design.